I am thrilled to share with you this month’s Inspired Women profile with you on Natacha Vilson, founder of Social Enlite. Natacha is a “socially-conscious, entrepreneurial influencer that stands for the people, purpose and planet.” Her company, Social Enlite focuses on helping businesses with 360 marketing and media strategies and sponsorships. Natacha is a New Yorker now living in LA who is passionate about healthy living and sustainability and I admire how both of those things come through in her work. I had the pleasure of meeting Natacha when I attended the Superfine Art Fair in LA a few months ago and I am very excited for you to meet her as well. You can read our full interview with Natacha below.
Tell me about your background, both professionally and personally.
My family is originally from Haiti but I was born and raised in Brooklyn, NY. My mother was a single parent and made sure my brother and I always strived for the best in life. My background is in Advertising/Marketing and Media. I’ve worked in every form of media you can think of from TV, Network Radio, Digital Advertising, Executive Conferences, and the list goes on. I was a marketing major and graduated with a degree in Advertising. I’m also a multi-dimensional creative with skills in acting, music, photography and performing arts.
I have a children’s food & experiential company called La Petite Taste in New York City. I also have a media & experiential consulting company called Social Enlite where I specialize with 360 marketing/media strategies and sponsorships in Los Angeles. Both companies take into account healthy living and sustainability.
What inspires you on a daily basis?
Synchronicities, Miracles, and Mother Nature. The universe communicates to us through the environment. I could walk down the street and a butterfly would fly right in front of me. I am on a phone call and a hummingbird lands on a flower next to me. These synchronicities are ways for me to appreciate and recognize the natural beauty of life. Everything in nature is connected.
What are the ways you seek to find work/life balance?
I love what I do and sometimes work doesn’t feel like work to me. However, I had to learn to include some ME time. So I always try to make sure I leave a day with absolutely nothing scheduled. Just a blank day in the week where I can leave room for anything. Of course, there will probably be a few tentative plans but I wouldn’t make a decision until the day of. I used to plan every single experience from trips to a regular day. However, being an overplanner never allowed room for the universe to surprise me with even better moments.
What motivates you professionally?
I love helping creatives bring their vision to life financially and successfully. As soon as a client talks about their idea or concept, I get so passionate and start to think of so many ways of how we can showcase it to the world while making money.
My mother is another motivating factor in my life. She moved to a country with no family or friends and worked hard to be self-sufficient. Anytime I feel discouraged by a loss or a sudden turn of events. I think about what my mother went through and where she is now. Retired and traveling the world.
What is on your music playlist currently?
Aha – Take on Me
Jennifer Lara – I am in Love
Kate Bollinger – Tests
Samantha Fish – Hello Stranger
Teedra Moses – Wassup
My Dear Disco – Madam Eon
Santigold – Disparate Youth
Zac Brown Band – Overnight
Kali Uchis – Tyrant
What books are you reading and/or looking forward to reading?
UNF*CK YOURSELF Get Out of Your Head and into Your Life By Gary John Bishop
Quiet: The Power of Introverts in a World That Can’t Stop Talking By Susan Cain
The Path to the Guru by Scott Teitsworth
Could you please describe your personal style?
I would describe my personal style as a corporate creative with a sustainably sexy touch. I am a creative entrepreneur with an extensive corporate background in marketing and now in my role at Merrill Lynch. Many creatives enjoy working with me because I understand their passion but I also understand the bigger picture and what it takes to build a solid foundation. I’m practical but a visionary. I’m an original New Yorker so my approach is direct but considerate. If you’re serious about moving forward and taking the next steps. I waste no time to get things started.
What does contemporary bohemian mean to you?
The modern-day artist. We are transitioning from an era of the “starving artist” to the business artist. We have the resources and capability to turn art into a business. We no longer have to decide between our passion and making means to survive on this earth. We can do both.